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With the launch of JMP Artisan Perfumes' fragrances Fir of the Light and Fir of the Dark, the brand has undergone a redesign. The traditional packaging was replaced by magnetic boxes and the labels were enriched with a colourful identity. A refreshed logo has also been in place since 12.11.25, emphasising the modern character of the brand.
Fragrance characteristics:
Fir of the Light - Fresh and radiant, like a morning walk in a mountain forest. Notes of spruce, citrus and incense combine with woody accents to create a harmonious, light, woody composition.
Fir of the Dark - Deep and mysterious, like an evening forest. Fir, cedar and resin combine in a woody-smoky, sensual composition full of character.
The new versions of Fir of the Light and Fir of the Dark are a successful modernisation of the „Small Batch Project” editions which, in my opinion, makes their quality and character even clearer.
